GDPR – the fancy 4 letter acronym that’s been shaking up the Internet world.
Companies like Facebook, Google, and Twitter are sending multiple emails about it so chances are, unless you’ve been under a rock, you’ve been hearing all about it.
And in this proposal, I’m going to explain what it is, how it works, and how we all should be preparing for a smooth, easy transition before the May 25th deadline hits.
So, what is GDPR?
First – let’s talk about what GDPR actually is.
The General Data Protection Regulation or “GDPR” is a data privacy regulation that protects the citizens of the European Union (EU).
And it was designed to hold businesses (like yours… and ours!) more accountable for keeping personal data secure.
This regulation outlines new procedures for how you collect, store, and use personal data. It also gives rights to individuals to access, protect, and modify the data that was collected about them.
More specifically, GDPR is a process of getting consent after sharing what you plan to do with your visitor’s, customer’s, or lead’s data if they reside in any European Union country.
For anyone who resides in, or is a citizen of an EU country, you’ll have to display a consent on your web page for cookies and include details on your opt in forms or lead magnets about what you’ll do with their information.
Very simply put, you’re just being more transparent than ever.
Who does GDPR affect?
The GDPR affects ANYONE (yes, that means both European and non-European businesses) that collect personal data from users in the European Economic Area (EEA).
This new regulation means you need to be more transparent in your marketing.
Here are 3 ways you can make sure your business is GDPR compliant:
[+] Use a check mark:
[+] Add a clear statement on a page (in plain sight)
[+] Use double opt in confirmations
I live in ______ and I don’t think I need to comply… What are the consequences?
We figured you’d ask :)
If you don’t plan on doing any business with Europeans, then you’d be in the clear!
But, GDPR is NOT optional if you want to do business with people in Europe.
And, the penalties for non compliance are quite pricey.
The severity of the fine is decided by the severity of your violation, but you could be fined up to €20 Million or 4% of your revenue.
Yes, you needn’t go crazy about compliance if basic compliance is all you want. Just contact us and you will have met the following prime requirements of GDPR
- Cookie consent & management
- Terms & Conditions policy
- Right to be forgotten requirement
- Data access requirement
- Data breach notification requirement
- Data rectification system requirement
That’s 7 key requirements covered!
Final Thoughts on GDPR
We know BIG changes can be scary but changes like this are for the better.
And we look at GDPR as the continued evolution of the world wide web.
Evolution requires you to adjust your marketing and Getcha Solutions is here to help you through the process.
With this system, you can have your participants submit their entry by a web site, sms or whatsapp (or any other app) and have them consolidated into a centralised Control Panel, for you to do your management.
GDPR compliance is an important change you have to make to your business.
Don't be left out. Everybody is slowly becoming GDPR compliant and will continue to make the change.
Contact me and we can get this going for your business website.
My contact details: Mobile: 91097721 (Khan) (Singapore-065), Email: firstname.lastname@example.org